Certified Advisory

As of December 2024, The Business Advice Agency (BAA) estimates that over 158,725 individuals in Australia are engaged in activities akin to "business coaching." This figure is based on data from the Australian Bureau of Statistics (ABS), the International Coaching Federation (ICF), LinkedIn, and AI assessments. Alarmingly, only 1.57% of these individuals possess notable qualifications, such as certifications from the International Coaching Federation (ICF), headquartered in Kentucky, USA, or Australia’s highly respected Registered Training Organization (RTO), the Institute of Advisors, based in Sydney.

But let’s not get confused as to how many are actually a “Business Coach” under this category according to these statistics. Some are in executive coaching, life coaches, and even accountants etc., - none of which are an actual certified “Business Coach”, so you need to distinguish between services.

For an industry built on the promise of transformation and growth, this significant lack of credible qualifications is a matter of serious concern for business owners.

At Better Business Coach (BBC), we are proud to set the gold standard for professional business coaching in Australia, and being in the elite 1.57% percent of Business Coaches in Australia. All our coaches and advisors are certified by the Institute of Advisors, equipping them with the expertise and practical experience necessary to provide meaningful, results-driven support to small businesses. Additionally, BBC coaches and advisors are uniquely affiliated with the Business Advice Agency (BAA), granting them access to an extensive suite of digital resources and a thriving community of members.

Unfortunately, the business coaching industry remains unregulated, allowing anyone to label themselves a coach—often to the detriment of unsuspecting business owners who place their trust in unqualified individuals. If you currently work with a coach or are seeking one, we strongly advise asking about their qualifications and professional experience. BBC coaches and advisors meet the highest standards, combining certified credentials with firsthand business management experience.

Our team goes beyond coaching; they help you navigate our platform, foster connections within the BAA network, and introduce you to professionals best suited to your specific needs, including experts from the BAA partner panel.

As a valued member of the BAA community, you also gain access to complimentary support and guidance. For tailored advice or specialized assistance to accelerate your business growth, we encourage you to consult with one of our certified coaches or advisors to explore our services and fee options.